In recent years, valuing time as one of the most valuable resources has become one of society’s top objectives.
The increased speed of daily life, higher number of duties, faster flow, and more information all drain this essential resource faster than we would like. So, how can we organize ourselves to have more of it?
This idea served as the foundation for ProCredit Bank BH’s service and product strategy. Back in 2015, this bank initiated a series of processes based on genuine user experiences, meticulously building tools and developing technology with the goal of saving time and opening new options, rather than matching our demands to, often restricted, time.
“The bank’s services are the result of many years of analyzing our clients’ behaviours and integrating them with cutting-edge technology. We are a bank that values a direct relationship with clients and sees them as partners, whether in business or in retail “Amina Durmo Trlin, Member of the Management Board of ProCredit Bank BH, explains. “With this approach, we’ve had the opportunity to build and modify services and products to their actual needs, rather than our perception of them. “We at ProCredit Bank are and will always be a bank without lines, whose mission is to make your daily life easier,” says Durmo Trlin.
As a result, ProCredit Bank’s portfolio includes services that actually save its clients’ time, encouraging them to spend less valuable moments on bureaucratic responsibilities and logistics and more on what truly makes them happy – family, friends, and personal pleasures. ProCredit Bank, as the first digital bank in BiH, offers a full range of modern mechanisms designed to save time, increase comfort, but also allow better control over their own finances, whether it is managing finances via a mobile application, using Zone 24/7 then and as it suits the clients or the freedom to save your money and manage it according to your own needs, possibilities, and discretion. “Your money is your business, and we’re here to make your life easier,” the bank stated.
The narrative of the values we seek and, ultimately, need to nurture is told via three warm, daily images with which each of us can very readily relate in ProCredit Bank BH’s new advertising campaign, which will premiere today (September 24) on television shows in Bosnia and Herzegovina. The entire block of these spots is essentially a short guide not only through the bank’s client’s user comfort but also a loud reminder that it’s time to conserve time and dedicate it to those we love and what we love.