This music and stage spectacle, which uniquely combines music, theatre, dance, and multimedia, represents a pioneering step in domestic theatre production and a true tribute to the spirit of Sarajevo.
Through sponsoring the musical, the bank reaffirms its long-term commitment to the development of the local community and to supporting projects that contribute to the quality of life, education, and culture.
“Our mission is not only to provide financial services, but also to act responsibly within the community in which we operate. We are delighted that, as a bank, we can be part of projects that preserve identity and bring together art, creativity, and authenticity. The sponsorship of the musical ‘Sarajevo, My Dear’ is an example of meaningful collaboration between the business sector and artistic creation — a connection that strengthens the community and reminds us of what truly unites us as a society,” the bank stated.
However, the support for the arts does not end there. Every citizen who attends this performance also deserves recognition, as their presence helps ensure that artistic projects enjoy long and successful lives. Therefore, the bank has prepared gift vouchers worth 50 BAM for all attendees of the premiere and subsequent performances of the musical “Sarajevo, My Dear.”
The partnership with the National Theatre Sarajevo is part of the bank’s broader strategy, which involves active investment in areas that contribute to social development, education, culture, and the arts — values that ProCredit Bank consistently promotes through all its activities.
